I was approached and asked to design a stationery suite for Kerrie Mather to use outside of regular business purposes such as travel, entrepreneurial functions and events. The brief stated that I had to create something that's playful, but also elegant and reflects her love of blue and texture.
As a result I painted a watercolour pattern by hand and used this as the basis of my design. The pattern was applied across nine different business card types and informed the palette to draw inspiration from for the rest of the suite such as the letterhead, colour treatment, envelopes and a small Powerpoint template.
The Royal Institute of Deaf and Blind does amazing work, providing support for children and families who are affected by vision or hearing loss.
For Christmas this year, the 'i'm unlimited' campaign focuses on our heroes; Pip, Gem and their parents. Their lives aren't limited by their disabilities, but rather leaves them unlimited and capable of amazing things.
The campaign was rolled out across various elements such as the donor pack, donation and news letter, share cards for friends and family, bespoke mailing envelopes and a Christmas card.
When I first started at Turner, their Instagram was slowly gaining traction – but we all thought it could do with a boost and should have a landslide following.
I devised a strategy that allowed us to focus on both awareness and retention through cleverly curated content and a schedule that allowed us to reach the appropriate audience at the right times.
Within the first week we gained new followers at a rate of 83% and steadily maintained the rate for the following months thereafter.
Awareness and acquisition were important but what was even more paramount was that the audience was engaged with our content as well. Our strategy allowed us to maintain an engagement rate of 8.1% with $0 spend, allowing us to put forward a business case to the greater business that Instagram was a worthwhile investment with potential for great ROI.
AGSM updates and refreshes their Short Courses portfolio each year to enable professionals to maintain a competitive edge in the marketplace through up-skilling, training and qualifications.
The document had to be updated to reflect their brand personality but also selling the notion of activating your moment by being present here and now to prepare for the future.
The portfolio included elegant graphics and bespoke typesetting to give a sleek and sophisticated look to the document.
Turner recently underwent an extensive rebrand that included a major overhaul and update of an extensive suite of collateral, stationery, drawings and documentation and finally the website.
My role during this project involved the design, from wireframe to concept. Additionally this included the asset and content creation and project management liaising with the developers for full implementation and launch.
The new website also underwent strict guidelines and testing to ensure full mobile optimisation and responsiveness, and in addition SEO and performance upgrades for international viewing in newly cemented international architectural markets.
I've recently been working with the Turner to develop a booklet that would be handed to prospective clients showcasing the diversity and variety of their project portfolio.
My role during this project was a combination of art direction, design development, infographic design and print production.
The final document resulted in a bespoke, perfect bound booklet that left the audience wanting to flick from page to page and absorb the information from cover to cover.
Like with Logo Love No. 1, this is the next series of logos I have created in my adventures. Some of these are logos created for clients that specialise in digital applications and have been animated to reflect the specialty of that business.
Every year clients receive a small thank you for their ongoing work and projects and as a small gesture, Christmas cards are sent to wish them well over the Christmas period and into the new year.
This year a decision was made to add a little more sparkle and delight and we thought the best way to make this happen was to incorporate a bit of Christmas magic into the design of the card.
A die-cut Christmas tree was used to add a bit of depth and interest and was cleverly placed that the inside of the card could be revealed, but not the message inside until the card was opened. We added more love with gold foiling and a bit of confetti in the envelope.
Winter and art are two of my favourite thing and that's why I wanted to take part in Vivid Festival of Light. This year I took part in the Vivid Sydney 2017 Festival and have contributed to creating an installation that was both mesmerising to watch, but also surprising in its scale and complexity.
Supernova was conceived as the event that occurs during the death of a star – long process drawn out over time, but then dramatically ends with a large explosion, in this instance being a bright flash of light.
Whilst working with a talented bunch of people, we each contributed in many was to realise the Supernova. I was responsible for a large part of mechanical components, ensuring each supernova would open and close when perfectly timed individually and in unison.
Additionally an Instagram campaign was created to engage our larger audience in the Industry with the installations we created.
One O One super yacht was brought to Australia from Italy to continue its life in our Pacific waters and glistening coast. In order to market One O One to a different demographic, the client approached us to devise a new brand that can be applied in strategic formats including branded application and stationery, a new integrated interior fitout and signage to mark One O One as a beacon in Australian waters.
Throughout the years I have created visual identities for a range of clients and projects. Some of these cover venues, businesses, products and new start ups. This page shows only a small selection of the logos and applications that I loved creating.
Crestone Wealth Management provides wealth advice and portfolio management services to high-net-worth clients and family offices, not-for-profit organisations and financial institutions.
My role during this project involved the design, from wireframe to concept. Additionally this included the asset and content creation and project management liaising with the developers for full implementation and launch.
An additional part of this project included the Client Connect portal and systems that allows clients to connect directly with their Funds Managers to track expenses, finances and investments in real time via the portal accessible from the Crestone homepage.
2015 came and went, and with that, so did the first few months of 2016.
I've noticed as I'm getting older, the quicker time seems to slip away and I easily miss important dates, or find that I just finished my Christmas shopping, only to prepare myself to buy a few treats for Easter.
As a gentle reminder to myself, I've created a calendar for the year ahead, highlighting important dates from birthdays, public holidays and any special events.
Printed on luxurious 350gsm stock, in various sizes and foiled in gold, I've framed the calendar and placed one on my desk, hung one on the wall in the entry way and also gave a few to friends and family as a gift to celebrate the year ahead.
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Collab Type, also known as Collaboration Type, was inspired by working with another freelance designer - we both thought that by putting two heads together, and collaborating, we would be able to create great projects together.
To celebrate our collaboration, I created custom type and have adapted swirls and swashes to create a work mark. The type incorporates many hand drawn elements as well as brush strokes painted in ink to create a more realistic effect when pressure is applied to every stroke when writing or painting a letter.
Collab type was then utilised as the font that would brand all the work that we have collaborated on together.
Robertson + Marks Architects, established in 1892, are one of the oldest known Architecture firms in Sydney, and have designed some of the most iconic buildings around the city such as the Bondi Pavilion, AWA Tower, Challis House, the Connaught, and their more recently completed buildings and award-winning Top Ryde City Living.
Taking into consideration their established nature and well-known heritage status, they have deliberated that the brand needs to be modified to appeal to present and emerging developers.
As a result, the Robertson + Marks brand has been given a much needed update, that still pays homage to their history and culture but with a modern style reflecting simplicity and sophistication.
The rebrand consisted of an overhaul of all branded materials including; printed and digital collateral, new marketing and advertising strategies, web design and office fitout. A social media strategy has also been created which places the brand in a strong position within the market focusing on current and emerging trends while reaching a larger audience.
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Transplant will ensure that your garden flourishes with vibrancy and enthusiasm, by nurturing your plants from the nurseries to your garden, without mess and without fuss. Transplant also aims to ensure that the use of plastic in gardening becomes obsolete, by allowing the beautiful simplicity of nature to enrich the life of your plant and garden.
Made from discarded coffee grounds, these 100% biodegradable, soil-enriching vessels, will be replace and innovate ‘the plastic pot’.
Transplant prevents two current waste problems., through the use of an abundant by-product such as coffee grounds to make our product, meaning they won't end up in landfill. Then, by transforming them into a plastic pot alternative, eradicating the need for plastic pots in traditional gardening.
Transplant was also a featured project in the Object Studio's Designer's Den, as a part of VIVID Lights Festival 2014, where the idea was presented to a live audience and a design panel.
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Every year the New Apostolic Church (NAC) releases a Christmas CD composed of musical works from musicians and congregants who’d like to showcase their talent and praise to God from around Australia and New Zealand.
NAC approached me to create a CD cover titled ‘Good News’. This CD cover was to celebrate the festive spirit and the Christmas time of year, to spread good news to fellow man.
The concept was created around the idea of unwrapping a present. The front cover consists of a wrapping paper pattern with a gift tag attached on top.
The inside consists of a similar pattern with the Church’s mission statement printed on an additional gift tag.
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Portrait photographer Benjamin Lea approached me to create simple business cards for his international travels.
With a preference for blue and a penchant for spots, we created a simple 'b' letterform that was to be used as his brand mark. Additionally he requested that his details remain as clear and distinct as possible, and had to be accessible for international clientele.
Printed on uncoated 300gsm stock and in two colours, the business card reflects the laid-back and friendly nature of his work.
‘I say! What a spiffy blazer. Who is your tailor, sir?’
Sadly, sentences like these are not often declared anymore. For one day a year, thousands of distinguished gentlemen (and genteel ladyfolk) in hundreds of cities worldwide don their cravats, press their tweed and sit astride their classic-styled motorcycles to raise funds for prostate cancer research and awareness. It's a day about spreading merriment whilst raising awareness of a pressing issue.
The founder of Sydney Café Racers and the Distinguished Gentleman's Ride approached me to create their first poster to create some awareness around the event. He specifically requested it to be 'dapper'.
We created a poster that was displayed around the Inner West suburbs of Sydney as well an image version to be posted on social media.
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Safety is a priority for all staff and employees down on the ground and as a part of the collateral suite, the safety frameworks, systems and procedures have been put into a format that all employees have access to and can engage with.
The brochure incorporated the already established brand guidelines into a small A5 format brochure that can easily be taken with onsite and around the office.
The brochure was also converted into a digital format that was delivered to staff on a CD located in the back cover of the document along with an A3 folded framework diagram.
In this brief we developed a successful design studio. ‘We got this’ is a confident, thoughtful and innovative studio that focuses on the clients needs and wants.
With a firm belief that taking the holistic approach is best, we pride ourselves in being dedicated and unique.
Our clients trust us to deliver the best solution that is exciting, beautiful, and strategic. Creativity is the driving force behind everything we do and it is through this that we are able to help our clients express themselves.
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Illustration was never my favourite thing to do, and I never really thought I was good at it either, but here are a few examples of my work that I am proud of. These aren't just traditional illustrations, but cover a spectrum of media types from photo-montage, illustration through line work, iconography and lastly freehand and watercolour.
Since the 1600s, Garamond has been a very popular used font. Known for its versatility, and legibility, Garamond has been used in well-known publications ranging from US Government documents, and also in the New York Times.
Garamond is also considered as one of the most environmentally friendly fonts to use in print, due to each character occupying less space incorporating a low x-height and tall ascenders and descenders to distinguish letterforms.
Although Garamond is widely used, the application of character combinations are limited. The font family only includes standard ligatures that are often used such as ‘fi’ and ‘ffi’, but is severely lacking in any additional character pairs like Baskerville for example.
As a result, I’ve created a few ligatures that extends the range that Garamond could cover. These character pairs are partly used for purpose but are also highly decorative, essentially giving Garamond a wider range of uses.
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Clean and futuristic design has often been a passion of mine, and when the opportunity became present to design an industrial object that represents both form and function, I jumped at the change.
The brief proposed that we need to create an object that has proper function, contains plastic, glass, metal, light, and rubber. Using the film Tron Legacy as my inspiration, I created a futuristic lamp that represents both a futuristic form, but still retains its function. Furthermore, we had to produce a 45 second TVC that showcases how we can demonstrate the function of the lamp, various angles to showcase its design and lastly, how it will be branded.
This was by far the most rewarding brief as it allowed me to learn other skills in the industry that isn’t normally associated with print or graphic designers.
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Hygiene has become part of our daily routines and is often overlooked as part of the ‘norm’ in our society, but in third-world countries, hygiene is considered a luxury. Cambodia suffers from irreparable damaged caused by the reign of the Khmer Rouge, resulting in a fragile and shaken society, where survival is considered of greater need than hygiene.
This brief enlisted the help of Troy, the founder of RAWImpactOrg and a local hero in Cambodia, and required our group to produce a strategy that will help improve the sanitary conditions of the locals.
As a result, we created a business model that is self-sustaining and creates business opportunities for locals as well as a mechanism to promote cleanliness, and additionally act as a vessel to relay education to their children.
As a part of this exercise, we created branded elements consisting of a bespoke publication, a poster series outlining soap production, a carry bag and home-made soaps.
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Adidas is globally known as a sport lifestyle brand synonymous with trendy youth and celebrities, and is recognised as fair and responsible company that cares for its employees and the environment.
As Adidas has already solidified their position in dominating large segments in the sport lifestyle market, the brief outlined that we need to shift the brand into another segment by which market share can be obtained, through the incorporation of fruit.
Adidas Catalyst incorporates the core brand values and the lifestyle with fruit to sell both an all natural fruit dye, as well as an item of clothing that relates to the audience and the brand.
A packaging series was designed to contain both the item of clothing to be dyed, as well a smaller, internal package that holds the all natural fruit dye, creating an opportunity of up-selling and the sale of the fruit dye.
Click here to see the Adidas Catalyst TVC.
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An additional touch point for the Adidas Catalyst brand was a digital component - in this case a 30 second short film.
The short film incorporated necessary elements such as Adidas apparel, current pop culture including the chosen soundtrack and also the key visuals fruit which outline the segment that the brand is transitioning to.
Global warming and food wastage has become a growing concern in our society and has caused devastating effects on our planet. Alarmingly, consumers who have contributed the most to these problems are Gen Y. Due to todays society, Gen Y has been grown up in an environment where consumerism and instant gratification has become an integral part of their lives, and as such has created an effect where food or product wastage and instant replacement isn't of great concern.
Partnered with Oxfam, the brief specified that we create an initiative that combats the issues of over-populated channels of information available to Gen Y, as well as the opportunity to create a movement that will have an impact on social and cultural issues. In addition to this, the initiative also had to highlight global warming and food wastage.
Through extensive research, we devised a strategy that targets food wastage on a local scale, and produced a social media campaign and online movement using Facebook, Twitter and Instagram as our primary resource.
Branded elements included a publication outlining the issues faced, and an accompanying microsite showcasing social media channels from users who tagged their posts using ‘#foodcrimes'.
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Salmon Playground is a great contributor to the occupants of Newtown providing, mothers, families and school children with a space to relax, play and retreat for self-reflection.
Salmon Park was selected upon searching for a location that needed to be re-designed andin need of some TLC in the historical, Inner-West suburbs of Sydney.
The primary focus was to emphasise the location, as it was situated behind King Street, and tucked away between neighbouring homes with limited signage and access for park go-ers making it difficult to gain entry to this little hidden space.
Along with the re-design of the space, a bespoke publication was created to provide locals with information that informs of the ongoing changes to their beloved and frequented park space.
The publication was labeled ‘disclosure’ as an homage to the discovering and giving nature the space has to offer its occupants.
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Embargo is a not-for-profit organisation aimed at preserving and maintaining the integrity of art through the continued education and dissemination of information to the general public. This will aid them in making informed decisions about the choice to not censor artwork and to create an understanding of the context behind the artwork, therefore avoiding the need to censor art and ultimately decreases disapproval in art.
The ongoing brief continued for two years resulting in an extensive and in depth opportunity to create a brand and extend it across various applications such as publication, stationery, livery, poster series, branded environment and finally an additional infographic poster series, resulting in a large and substantial brand.
Additionally the brand covered various forms of research and represented them in a visually informative manner covering answers obtained from both primary sources and existing secondary sources.
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The Love & Logic film franchise stands out as my favourite project so far.
This project was both foreign and an invaluable resource to the growth of my personal skills set a designer through working in different fields that wasn’t common to my every day work.
The brief specified that we are to create a film that covers four distinct elements; Wittgenstein, French New Wave, Water and Precariousness.
After thorough research of the specified elements, in particular the genre French New Wave, I was able to create a compelling story between two commuters who undertake their daily commute and change each others’ lives.
Aspects covered by this brief included a regimented film structure, storyboarding, the filming process and compositing, and post-production editing. Additionally extensive soundscaping and foley techniques were incorporated to create a sense of dramatacism and realism for the film.
As an additional part of the Love & Logic film franchise, I have to create additional collateral to build the brand.
Essentially I had to create both a DVD sleeve and a poster to commemorate the film. I was specified that the DVD sleeve has to be constructed from paper only and was to use no glue.
I conducted research on paper folding techniques that would both protect the DVD as well as contain it. The solution became apparent after much trial and error and used a series of 'z' folds to hold the DVD in place.
For the approach of the poster, I thought of ways that I could incorporate as little additional elements as possible. I devised a layout that both incorporated the DVD cover on one side and the poster on the other side.
Additionally a brand manifesto was created outlining the characters, their relationships, plot and filming techniques.
Click here to see the Love & Logic Film.
Click here to see the Love & Logic Digital Elements.
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A final part of the Love & Logic film franchise included the most important part of the film - the title sequence before the film begins.
A very simple style was adopted from earlier French New Wave films, utilising a simple type treatment, beautiful imagery and accompanying soundtrack.
The title sequence utilised footage that was shot at the same time as the film to ensure uniformity across the film brand.
As a bonus, a visual style guide was created to outline the brand and how it was created, showing logo usage, colours, post-production techniques and choice of soundtrack.
